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Breaking Beauty Podcast


Apr 4, 2018

In honour of Earth Month, we are practically giddy to present Saje, a Canadian wellness brand that's grown to over 70 stores across North America. Given that the "wellness" category is poised to be the next trillion dollar industry, you'll hear why this little shop of essential oil-based remedies keeps growing even in the midst of a notoriously difficult retail landscape. With over 500 products already, the brand's loyal clientele demanded a non-toxic home cleaning line, and this week, they delivered. And you’ll learn why celebs like Hailey Baldwin have been seen toting Saje's Pocket Pharmacy. (They’re so cool, they even have their own podcast called Well Now).

In this episode, Co-Founder Kate Ross LeBlanc takes us way back to Saje's roots, with a jokes story about how she first met her husband and fellow Co-Founder Jean Pierre LeBlanc during a little game of road racing (vroom, vroom). Listen in as LeBlanc shares the backstory on how Saje's very first product—still the best-seller today—Peppermint Halo, came to be. Plus, Carlene divulges her favourite self-care product from the range that beat out so many other all-natural competitors she's tried to date!

Finally, find out Kate's thoughts on the "Skincare's Backlash Against Essential Oils" debate of late, including, how Saje manages to live up to its tagline "Nothing to Hide."

Hosts: Carlene Higgins and Jill Dunn
Audio production: Olivia Nashmi
Theme song: Cherry Bomb by Saya

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Check our blog for all products mentioned in the episode:
https://www.breakingbeauty.ca/blog/2018/4/4/ep-23-saje-natural-wellness-co-founder-kate-ross-leblanc