Mar 13, 2019
Alright, you can stop DM’ing us because the Samantha Ravndahl episode is finally here! “Meet the beauty blogger who’s made a career out of brutal honesty,” said Vanity Fair, in an article profiling the 26-year-old professional makeup artist last year. Samantha began creating content in 2013 with just 2,000 followers, which grew into 10,000 fans in one month— and ballooned into an audience of one million in just one year. One Lil’ Kim lawsuit behind her, and the super influencer has earned 2.2M Instagram followers tune in to the Vancouverite’s feed for her boundary-pushing beauty lewks that have been known to skew into special FX.
But it’s Samantha’s badass, no-holding-back attitude that keep them coming back. Case in point: in December, she released a “No More PR” video announcing that she would no longer be accepting thousands of dollars worth of publicity products from brands anymore — a waste-reductive move that drew headlines in WWD Magazine. We asked Samantha about why she made that decision (who doesn’t like freebies?!), and how her tutorials and her relationships with brands has changed since then.
Six years in, Samantha— and her content— are continually evolving. We get the scoop on her decision to stop retouching face and body “blemishes” on any of her photos moving forward. She also spills the tea on the products she’s truly passionate about (top shelf elite edition!), answers burning listener questions, and tells us about the career goal Future Samantha currently has on the dream board…
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Theme song, used with permission: Cherry Bomb by Saya
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