Apr 17, 2019
How many of you are fans of premium, budget-friendly skincare? Well, you might be interested to know about an up-and-coming skincare brand called The Inkey List that will debut at Sephora this month. We sit down with founders Colette Newberry and former microbiologist-slash-virologist Mark Curry to get to the bottom of the fast-growing phenom – one product sells every 30 seconds in the UK, where it first launched just one short year ago!
We know, we know… it’s just like The Ordinary, you say. Yes, The Inkey List also zeroes in on one hero ingredient, like vitamin C, AHA, retinol, squalane… It’s also a minimally packaged, buildable system you can customize – with all products costing under $15. We find out what led Mark and Colette to launch The Inkey List to begin with, and we don’t pull any punches in asking about allll those similarities.
To be fair, you’ll also learn about a few key points that set The Inkey List apart. Tune in as we review the top-selling sku, the Hyaluronic Acid Serum, as well as Jill’s personal fave, the Vitamin C Serum. Plus, we fill you in on the fast-coming innovations whooshing down the pike in the months to come – all of which focus on buzzy new ingredients, destined for beauty headlines. Have you tried The Inkey List yet? Head on over to our Facebook group
and tell us what you think!
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Theme song, used with permission: Cherry Bomb by Saya
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