Aug 26, 2020
Hands up if you’ve had to get creative to cover up your roots this year?! Without question, most of us have had to stretch between colorist visits. Today, we get the backstory behind the genius hair color-in-a-makeup-pan, earner of seven Allure Best in Beauty Awards and the impetus for about a bazillion knock-offs.
Founder Gail Federici goes way back to share her roots in inventing strand-saving products, including the deets on her original brainchild, John Frieda Frizz Ease Serum. She’s also going to take us through the wild ride of selling that company (that may have involved a coin flip!) And finally, Gail tells us what it’s like working with Kim Kardashian’s mane man, Chris Appleton – he of the “glass hair trend” and arguably the secret weapon behind ColorWow’s trajectory from cult status to mass fandom.
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