May 13, 2020
Recorded live from her New York City apartment *pre-pandemic* Katie Sturino reveals just how she kickstarted a new kind of beauty empire with Megababe. The clean beauty brand for women of all shapes and sizes quickly skyrocketed to waitlist status with solution-oriented products that tackled beauty taboo – while being cute enough for the topshelf, too. From the iconic Megababe Thigh Rescue Anti-Chafing Stick to the Bust Dust for boob sweat, we find out exactly how these “niche” products broke through, even as retailers kept saying ‘no’. (Stay tuned to the end of the episode for our personal reviews of the products!)
You may recognize Katie from her #MakeMySize Instagram posts – unfiltered, dressing room selfies revealing the frustration in trying on limited sizes for the vast majority of women. Or, perhaps you’ve seen her #SuperSizeTheLook posts on how to emulate the style of the world’s most boldfaced names – when you’re not a size zero. As a powerful voice in the online body inclusivity community, Katie gets candid about the reactions she’s gotten, both from industry insiders and from her 500K+ followers too often left out of the fashion conversation.
But first, Katie traces the origin story behind her own epic career path, rising through the ranks of fashion PR at Chanel and Dolce & Gabbana before tossing it all in to start her own business at a young age. A fateful firing, a dog named Toast, and a humble style blog – you’ll hear all the twists and turns leading up to the Megababe movement.
P.S. You can hear more from Katie on her podcast, Boob Sweat where she dives deep on topics like body image, anxiety, divorce and fertility.
For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog
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Theme song, used with permission: Cherry Bomb by Saya
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