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Breaking Beauty Podcast

Jan 18, 2023

Today we’re sitting down with one of our dream-guest makeup artists, Jo Baker! Jo is responsible for the myriad doe eye looks seen on Lucy Boynton, as well as the sexy siren eyes as spied on Olivia Wilde. Today, Jo is opening up her expertly curated makeup bag to reveal the top products – and tricks – she’s using as red carpet szn officially kicks off this month. 


But first, Jo introduces her very own makeup line, Bakeup Beauty, right here on the mic! Created with recording artist Grace Gaustad, Bakeup is blurring the lines between makeup for the metaverse and real life, with boundary-pushing hues, face textiles and adornments designed to help beauty feel joyous again.


What You’ll Discover In This Episode:


  • The top 3 items always in Jo’s red carpet kit 
  • The makeup artist’s no-fail hack for undereye dark circles
  • How-to wear bold eye colors in real life (as seen on Kathryn Hahn!)
  • Gel liners vs. kohl liners vs. liquid liners – the 101 on which formula to use, when
  • Steal this! The no-skills-required makeup look that slays on everyone – at every age


Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. 


For any products or links mentioned in this episode, check out our website:


*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


This week’s show partners:



Start a new healthy habit today. Visit and use code BEAUTY to redeem 20% off your first month of Seed's DS-01™ Daily Synbiotic. 



Bring your hair into the future with K18 Molecular Repair Hair Mask, available now at Sephora and

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya

Produced by Dear Media Studio