Preview Mode Links will not work in preview mode

Breaking Beauty Podcast

Jun 16, 2021

Meet power siblings, John Nelson and Laura Nelson, the mysterious makers behind Seed Beauty, a beauty incubator that’s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.

In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from ColourPop – gorgeous cream-to-powder pigments that sell for just $6 bucks.

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.

As always, drop us a line in our private Facebook chatroom or shoot us a DM on Instagram – we love hearing from you! Or call us and leave us a voicemail: 1-844-227-0303


Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast! 


The Nue Co:
You can try all the products available from The Nue Co. including their products for gut health, stress and sleep with 20% off using code BEAUTY



Nutrafol is a 100% drug-free oral supplement that’s clinically shown to improve hairgrowth and thickness with less shedding, through all stages of life. You can grow thicker, healthier hair AND support our show by going to and entering the promo code BREAKING to save $15 OFF your first month’s subscription 


Skillshare an online learning community that offers membership with meaning. Explore your creativity at and get a free trial of Premium Membership. 


Barefoot Scientist:
Barefoot Scientist products are specifically formulated for the unique needs of your feet. Our listeners get an exclusive 20% off their first order at using code: BEAUTY

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*


Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya

For any products mentioned in this episode, check out our blog:


Get social with us and let us know what you think of the episode!

Join our private Facebook group

Please rate and review us in Apple Podcasts


Produced by Dear Media.