May 26, 2021
Today we’re welcoming Diarrha N’Diaye, founder of the hotly anticipated Ami Colé, a new, eco-friendly beauty range born in Harlem, inspired by Senegal. Hailed as “No Makeup Makeup for Melanin-Rich Skin” by Women’s Wear Daily, Ami Colé is about celebrating – rather than covering up – dark skin tones. Launched just last week, the indie start-up has attracted investors like Hannah Bronfman and Versed Skincare’s Katherine Power, while Katie Jane Hughes and Emily Weiss are already singing its praises on Instagram.
Tune in as Diarrha N’Diaye recalls rising through the ranks at L’Oréal Paris and Glossier before cultivating her own beauty line, crowd-sourced from a BIPOC community of 400 over three years. Plus, we chat about self-acceptance, representation in the beauty industry, the challenges of launching during a global pandemic and the gap that still exists to get brands like Ami Colé to market. Finally, find out how Diarrha plans to take Ami Colé beyond beauty, creating a community where women of colour are free to exhale.
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