Mar 17, 2021
Nearly a decade ago, Charlotte Cho introduced North America to the concept of the “10-Step Korean Skincare Routine” via her e-commerce destination, Soko Glam, along with its genius sister blog on all things K-Beauty, The Klog. Since then, Charlotte has become a bonafide esthetician, a best-selling author and co-founder of her own skincare lines, Then I Met You and Good (Skin) Days. In the meantime, K-beauty is thriving – it’s now a $13.1 billion phenomenon, all thanks to the Korean “skin-first” philosophy, renowned for coaxing a radiant, makeup-free glow.
Today, Charlotte tells us why one of the very first products that she developed, Then I Met You Living Cleansing Balm, has now won 15 awards and why the holy grail product was recently named “Product of the Year” by British skin expert Caroline Hirons. Then, stay tuned as Charlotte schools us on the next skincare secrets in K-Beauty: hydrating acid toners, “triple cleansing,” “cushion” sunscreens and more. And finally, listen in as Charlotte gives us a sneak peek at her second book, The Little Book of Jeong, set for release this summer – along with the steps she’s taking beyond beauty to #stopasianhate.
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Theme song, used with permission: Cherry Bomb by Saya
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