Jul 22, 2020
As two longtime beauty editors, we’ve always made it a point to highlight the *breakthrough* people, products and moments snatching our attention. Today, we’re shining a light on the latest indie brands breaking through a whole lotta clutter. From the next K-Beauty Vitamin C serum bound to make its way onto your top shelf with its purse-friendly price tag, to the colourful Gen-Z toner already fire with TikTok fans, here are our picks of what’s sure to be the next big things.
Discover the under-the-radar Canadian haircare brand for curly girls that’s just been scooped up by Target, along with a haute hair jewelry line designing functional art for afros, locs and braids. Nude lipsticks for all skin tones (for real), and a first-to-market powder shampoo for zero-waste fans – these are the #DamnGood indie brands to get on your radar, right now.
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Theme song, used with permission: Cherry Bomb by Saya
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